Best White Now Gold 2026

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Last Updated - 03.02.2026

Best Choice

01

Signal

Signal White Now Instant White GOLD Toothpaste Radiant Smile White Teeth 75ml

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9.8

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

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Main highlights

Whitening toothpaste in mobile format with a capacity of 50 ml, fits easily in the bag
White toothpaste with high performance, the whiteness effect is 50% more effective* thanks to a unique formula, 3 times more concentrated in Blue Light
White Now Gold Signal , a gesture of beauty for an ultimate instant white
Tips for good oral hygiene: brush your teeth after every meal
Change the Signal toothbrush every 2 to 3 months
Also remember to cut off the water while brushing

22,99 €
02

Mentadent

Mentadent White Now Original Toothpaste Whitening Toothpaste with White-Correct and White-Infinity Technology, 2 x 75 ml

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9.7

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

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Main highlights

White now: Mentadent stands for quality and reliability, a leader in oral hygiene for more than 40 years
White Now Original Toothpaste Whitening Toothpaste with Dual Technology and a Clinically Tested Formula
Formula: with instant brightening ingredients, non-abrasive, contains sodium fluoride (1450ppm F). Clinically tested, approved by ANDI - National Association Italiani Dentists
Double technology: white-correct technology, with blue-sapphire & green pigments, and white-infinity technology, with minerals of natural origin that help remove surface stains
100% RECYCLABLE PACKAGING The tube and carton are made of 100% recyclable material, the formula contains 94% ingredients of natural origin

7,39 €
03

Signal

Signal Toothpaste White Now Gold - 75ml Tube

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9.6

Exceptional

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

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Main highlights

75 ml tube

6,99 €
04

Mentadent

Mentadent White Now Original Toothpaste Whitening Toothpaste with White-Correct and White-Infinity Technology, 2 x 75 ml

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9.5

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

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Main highlights

White now: Mentadent stands for quality and reliability, a leader in oral hygiene for more than 40 years
White Now Original Toothpaste Whitening Toothpaste with Dual Technology and a Clinically Tested Formula
Formula: with instant brightening ingredients, non-abrasive, contains sodium fluoride (1450ppm F). Clinically tested, approved by ANDI - National Association Italiani Dentists
Double technology: white-correct technology, with blue-sapphire & green pigments, and white-infinity technology, with minerals of natural origin that help remove surface stains
100% RECYCLABLE PACKAGING The tube and carton are made of 100% recyclable material, the formula contains 94% ingredients of natural origin

7,39 €
Value for Money

05

Colgate

Colgate Max White Optic Toothpaste 75ml - Removes up to 100% of Surface Discolouration for Instant Teeth Whitening* and a Whiter Smile

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9.2

Excellent

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

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Main highlights

Visible whitening - The whitening toothpaste removes up to 100% surface discolouration, makes the teeth smooth and clean and makes them immediately appear visibly whiter thanks to optical brighteners
Strong formula - With its sophisticated, light-reflecting whitening system with unique cleaning crystals, the Colgate Max White Optic toothpaste gently removes tooth discolouration
For whiter teeth - Clinically proven, the Colgate toothpaste is ideal for removing stubborn tooth discolouration, making it the perfect choice for anyone who wants a brighter smile
Details & Box contents: Colgate Max White Optic toothpaste, removes up to 100% of surface discolouration for clean, smooth and whiter teeth, enamel-compatible, 1 x 75 ml
Daily dental care - Suitable for daily brushing, the Colgate Max White whitening toothpaste is enamel-compatible, strengthens tooth enamel and ensures healthy gums**

3,95 €
06

Colgate

Colgate Max White Optic Toothpaste 75ml - Removes up to 100% of Surface Discolouration for Instant Teeth Whitening* and a Whiter Smile

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10% Off
8.9

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Show more
Main highlights

Visible whitening - The whitening toothpaste removes up to 100% surface discolouration, makes the teeth smooth and clean and makes them immediately appear visibly whiter thanks to optical brighteners
Strong formula - With its sophisticated, light-reflecting whitening system with unique cleaning crystals, the Colgate Max White Optic toothpaste gently removes tooth discolouration
For whiter teeth - Clinically proven, the Colgate toothpaste is ideal for removing stubborn tooth discolouration, making it the perfect choice for anyone who wants a brighter smile
Details & Box contents: Colgate Max White Optic toothpaste, removes up to 100% of surface discolouration for clean, smooth and whiter teeth, enamel-compatible, 1 x 75 ml
Daily dental care - Suitable for daily brushing, the Colgate Max White whitening toothpaste is enamel-compatible, strengthens tooth enamel and ensures healthy gums**

3,55 € 3,95 €(10% Off off)
07

Signal

Signal White Now - 3-in-1 Toothpaste - Fresh Kiss - Intense Freshness and Whiteness, Long-Lasting, Stain Resistant - 96 Percent Ingredients of Natural Origin - 75 ml

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8.8

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

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Main highlights

Try the new Signal White-Now 3-in-1 toothpaste that allows whiter teeth and a long-lasting feeling of intense freshness.
The third action is a micellar cleansing effect thanks to a rich foam that gently removes impurities while protecting tooth enamel. Clinically proven, White Now 3-in-1 toothpaste contains 96% ingredients of natural origin and is gentle on enamel, for whiter teeth without compromise.
The second action allows for a long lasting stain-free whiteness that removes stains in just 3 days and creates a shield that permanently protects your teeth from stains.
The first action ensures whiter teeth from the first teeth* thanks to the optical technology Bleu Sapphire with blue active ingredients that instantly correct the colour of your teeth.
The White Now 3-in-1 toothpaste with Triple Light technology combines 3 white actions and is gentle on tooth enamel.

6,70 €
08

Signal

Signal White Now - 3-in-1 Toothpaste - Fresh Kiss - Intense Freshness and Whiteness, Long-Lasting, Stain Resistant - 96 Percent Ingredients of Natural Origin - 75 ml

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8.7

Very Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Show more
Main highlights

Try the new Signal White-Now 3-in-1 toothpaste that allows whiter teeth and a long-lasting feeling of intense freshness.
The third action is a micellar cleansing effect thanks to a rich foam that gently removes impurities while protecting tooth enamel. Clinically proven, White Now 3-in-1 toothpaste contains 96% ingredients of natural origin and is gentle on enamel, for whiter teeth without compromise.
The second action allows for a long lasting stain-free whiteness that removes stains in just 3 days and creates a shield that permanently protects your teeth from stains.
The first action ensures whiter teeth from the first teeth* thanks to the optical technology Bleu Sapphire with blue active ingredients that instantly correct the colour of your teeth.
The White Now 3-in-1 toothpaste with Triple Light technology combines 3 white actions and is gentle on tooth enamel.

6,70 €
09

RAPIDWHITE

Rapid White Anti Colour Toothpaste for Whiter Teeth Without Hydrogen Peroxide Effective Formula 75 ml

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8.5

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

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Main highlights

The all-rounder for everyday use: the toothpaste contains fluoride, which helps to strengthen and remineralise the enamel, and the cream prevents tartar formation and plaque making it ideal for everyday use.
For beautiful, whiter teeth: The Rapid White Anti Colour toothpaste effectively removes tooth discolouration that settles on the surface of the tooth due to colouring foods such as coffee, tobacco or wine - without hydrogen peroxide.
For a radiant result: With regular use (twice daily for at least 2 minutes), whitening toothpaste also helps prevent re-depositing of discolouration and whitens teeth.
Effective formula: PVP technology removes dirt particles from the teeth and lays over the surface of the teeth like a protective film, thus counteracting the deposit of dirt.
Box contents: 1 x anti-colour toothpaste, toothpaste for whiter teeth. Rapid White.

4,95 €
10

RAPIDWHITE

Rapid White Anti Colour Toothpaste for Whiter Teeth Without Hydrogen Peroxide Effective Formula 75 ml

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10% Off
8.3

Good

Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service level, popularity, trends and more. The rankings reflect our opinion and should be a good starting point for shopping.

Show more
Main highlights

The all-rounder for everyday use: the toothpaste contains fluoride, which helps to strengthen and remineralise the enamel, and the cream prevents tartar formation and plaque making it ideal for everyday use.
For beautiful, whiter teeth: The Rapid White Anti Colour toothpaste effectively removes tooth discolouration that settles on the surface of the tooth due to colouring foods such as coffee, tobacco or wine - without hydrogen peroxide.
For a radiant result: With regular use (twice daily for at least 2 minutes), whitening toothpaste also helps prevent re-depositing of discolouration and whitens teeth.
Effective formula: PVP technology removes dirt particles from the teeth and lays over the surface of the teeth like a protective film, thus counteracting the deposit of dirt.
Box contents: 1 x anti-colour toothpaste, toothpaste for whiter teeth. Rapid White.

4,45 € 4,95 €(10% Off off)